Workshop: Developing Taxonomy for Offline Impact Indicators
A group of 15 journalists, social scientists and analysts from a variety of news organizations will be developing a taxonomy to classify non-digital indicators of how news has had an impact on audiences. Participants will work mostly in small groups. The USC Media Impact Project and CIR will post the taxonomy on their websites for further input from and use by the media metrics community.
Presented by Columbia Tow Center for Digital Journalism NewsLynx, Center for Investigative Reporting and sponsored by the USC Annenberg Media Impact Project
Program starts at 9 a.m. and goes to 5 p.m.