Innovation Showcase 2014 / Browser Topic Reader
Browser Topic Reader
One way to increase engagement with news articles is to provide users with visual feedback about their favourite news topics and reading habits. Currently, users spend a lot of time online reading news articles about various topics which can change from week to week. However, they rarely have a convenient and accurate means of aggregating statistics which can enable them to understand their own reading tastes and trends.
By providing analytics to users about their news consumption trends, our tool provides feedback that can alter news consumption positively. For example, a user might realize she is spending too much time reading about “Lindsay Lohan drug addiction” and that she should spend more time reading about other “worldly” events, such as “presidential election 2016”. By providing feedback on reading habits, the proposed tool would increase user engagement with news articles.
The proposed tool we developed is a Chrome browser extension which visualizes a user’s top consumed news topics based on her browsing history. It shows users the breakdown of types of news stories on a daily, weekly, or monthly basis, and allow them to keep track of their news interests, as well as how they change over time. The extension analyzes news articles based on URL history from the browser and presents a summary of the most popular topics for the selected period, in the form of two types of visualizations: a stacked area chart showing evolution of trends over time, and a Treemap which shows the importance of different news topics to users, based on distribution of keywords. The user has the ability to show and hide topics, as well as zoom in on different topics in the Treemap. Finally, we also show the user links to example articles from each topic.